Jukes and Saudia Airlines: Redefining Alcohol-Free Travel Experiences

Jukes 6 Sparkling Wins Highly Commended at Onboard Hospitality Awards

We’re incredibly proud to announce that Jukes 6 Sparkling has been awarded a Highly Commended accolade in the “Best for Onboard Alcohol-Free” category at the Onboard Hospitality Awards 2025.

This recognition is especially meaningful to us, as it celebrates not just the quality of our drinks, but also our ongoing partnership with Saudia Airlines—an airline renowned for its exceptional service and dedication to excellence. Since 2023, we’ve been honoured to be their chosen alcohol-free pairing in First and Business Class across all flights, a true milestone in our journey to redefine what alcohol-free drinking can be.

On board Saudia, Jukes serves as the perfect companion to inflight dining, offering guests a sophisticated and refreshing option that complements meals without compromise. This partnership showcases a new standard in the art of soft pairing, where flavour, nuance, and experience matter just as much as they do with wine. It’s a best-practice example of what’s possible when alcohol-free options are treated with the same respect as traditional pairings.

We believe no one should have to settle for less simply because they choose not to drink alcohol. That’s why we’re dedicated to crafting premium drinks that feel elevated, intentional, and deeply satisfying—even at 35,000 feet.

As we continue to grow our presence in the Middle East, this award strengthens our mission to become the alcohol-free drink of choice in the region. We’re proud that Jukes has been Halal-certified since 2023 by Workplace Compliance Solutions Ltd, reinforcing our commitment to quality, inclusivity, and cultural sensitivity.

This is just the beginning—and we can’t wait to share more milestones with you soon.